We are all naturally drawn to shiny things. When I refer to shiny things I do not just mean things that sparkle like diamonds and ruby’s, or glow like gold, platinum or chrome or even things that reflect the sun.

In the middle of October of 2010 the NFL decided it was time to take a harsher stand against vicious hits in their games, fining three players a total of $175,000 for hits they made in games the previous Sunday.

As I wrote about here nearly a year and a half ago, Roger Federer’s fall from the top spot in the world of tennis was precipitated by a loss of confidence, not a diminution of his tennis playing skills. Federer,